One of the best expressions that I have heard lately is “time starved”.
This expression was used specifically to reference those advertisers trying to reach women. Women seem to be increasingly time starved after working, running kids, laundry, cooking etc., etc. Women don’t need to hear the list…they live it.
The other group that my new business partner, Chris Amys, and I run into often is business owners. This group is also tremendously time starved. In a three day period this week I spoke with three different business owners who are struggling to keep their heads above water. These are all very successful, well managed businesses but the owners are, to put it simply, starved for time.
