whylies.com

midwestclothiers.com

connectingyou.com

holmesmurphy.com

rjomembers.com

themansion-interiors.com

amendpackingcompany.com

boboliverheatingandcooling.com

thehearingclinic-dsm.com

Michael C. Woody
President/Chief Idea Officer

I had the good fortune to be invited to Kansas City last month to speak to a group of jewelry stores.  This group consists of stores from around the country, large and small, but for the most part locally owned and operated.

In a nutshell, their world has changed dramatically and they were confused as to how to market in this new economy.   Here are a few of the questions and a brief look at my answers.

Is traditional media still a good place to advertise? TV, Radio, Direct Mail, Print and Outdoor (billboards) are all still effective though each has taken a bit of a hit.  For the money, in the jewelry business, TV and print would be my two pillars.  Radio for sales and

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