From an advertising and marketing standpoint, they are deluged with reps from every TV and radio station, website designers, social marketing “experts”, yellow pages reps, newspaper salespeople and a growing number of specialty publications all claiming to reach “the people who matter to your business”. I can’t imagine having time to deal with all of those people. It’s not like they have anything else to do…like run their business!
There comes a point in a business owner’s world where hiring someone to handle all of this stuff makes a lot of sense. Most businesspeople are really good at what they do. They are passionate and knowledgeable about their industry, try to be good bosses to their employees and make sure the company continues to grow and make money. Advertising and marketing are an important piece of that growth and success but as the business grows
